AI Insights · Timothy · January 2025
Top 5 Social Apps Performance in Colombia Q4 2024
Explore the trends in downloads, revenue, and active users for the top social apps in Colombia during Q4 2024, based on Sensor Tower data.
In Q4 2024, the top social apps in Colombia exhibited varying performance trends across downloads, revenue, and active users. Let's delve into the specifics for each app.
TikTok - Videos, Shop & LIVE saw a notable increase in weekly revenue, peaking at approximately $283.9K in mid-December. Weekly downloads fluctuated, with a high of 540K in late October, while active users remained strong, averaging around 18.6M throughout the quarter.
Facebook Lite maintained a consistent revenue stream, reaching nearly $8.2K in the week before Christmas. Downloads spiked to 320K in late October, with active users slightly declining from 26.4M to 25.9M by the end of December.
Instagram experienced steady revenue, peaking at $26.3K in late November. Downloads reached a high of 244.7K in mid-October, while active users remained stable, averaging around 19M.
Threads, despite generating no revenue, showed a rise in active users from 3.7M to 4.5M. Downloads peaked at 145.5K in mid-November, indicating a growing user base.
Lastly, Bigo Live - Live Streaming App had a fluctuating revenue stream, with a high of $6.9K in mid-November. Downloads decreased over the quarter, dropping from 61.9K to 9.6K, while active users also saw a decline from 208K to 143K.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of social app performance in Colombia. For more detailed analytics, visit Sensor Tower's platform.
